Let’s face it; it’s not easy being a Vlogger in Kenya. Most Kenyans (this is not a stereotype) would rather watch Keeping Up With The Kardashians than support their own, which is a sad thing. A lot of talent remains underdog until it fades out.
For Sherie, travel has always been her passion. It’s what has made the beautiful lady a darling to many, who share her Youtube videos and marvel at her documented roadtrips and escapades in the wild. While not making the wittifully produced videos, she’s modeling for Marini Naturals, a fast-rising natural hair products brand.
“My main aim is to create more awareness on holiday destinations within our country and also marketing them. So at the back end, it’s actually a business I’m trying to put out there,” she reveals.
So how does she balance modeling and producing her online show, Kwetu With Sherie?
“Currently most of my weekends are occupied by my travel Vlog. So when I have modelling gigs on weekends I just have to postpone my traveling. Other than that any other work I need to do I just handle it during weekdays. I basically find a way to make things work since most car events are also during the weekends and I wouldn’t miss them either. So sometimes I find most of my week feeling like a weekend. But who would complain?” she says gleefully.
Her modelling started off in the most unexpected way. The company reached out to her shortly after she got acquainted to its natural hair products.
“It started when I got Marini products for my hair and I was really impressed by the product. So I was just posting results on a natural hair group on Facebook. When they wanted to do hair tutorials, they reached out to me. But it was actually during the shoot that they saw I could really do modelling, so they asked me to be their model from that point on. I’d been asked countless times to take up modelling, but I just hadn’t given it a shot yet. So it more or less opened that avenue for me,” she reveals. It’s more of a natural thing for her, seemingly.
Interestingly, she is an Economics and Finance student, which is literally far from what’s she’s currently pursuing. The pretty lady is keen on gobbling up anything education. Her entrepreneurship course at WeCreate Kenya — one of the centres recommended by Obama during his GES Summit visit — has prepared her for her journey in scaling up her business.
“It’s at that centre that I learnt that it’s very possible to nurture your passions and interests into a source of livelihood and make money doing what you love. So that’s a big drive for me, as much as entrepreneurship has it’s many challenges, it’s something I’d rather do, I’m a risk taker and enjoy taking up challenges,” she reveals.
Like the Zuckerbergs of this world, Sherie has had to deal with major challenges. Apart from finding time to make Vlogs and model, there’s also the energy draining aspect of it. Before she started getting publicity and interviews, she had to master patience and hard work.
“Bringing up a business is never a walk in the park. Long distance travel is also exhausting to be honest. I might make it look easy but that’s only because I don’t want to focus on the challenges. And at the end of the day I would like to inspire someone to pursue their passion, so if I make it look difficult, most people might run away,” she adds.
Check out one of her episodes: